Case Study / Mobile App

MoveWell
Fitness

An AI-powered coaching app that watches your form through the phone camera, corrects it in the moment, and rebuilds your plan around what your body actually did this week.

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MOVEWELL

The challenge

Home workouts fail for a boring reason: nobody is watching. Users pick the wrong weight, break form on rep seven, and either hurt themselves or quietly stop opening the app. The founders had a coaching methodology that worked in person and needed it to survive the trip into a phone.

Two hard constraints shaped everything. Feedback had to arrive fast enough to fix a rep while it was happening, and video of people exercising in their bedrooms could not be shipped off to a server.

What we did

Both constraints pointed the same direction: run the model on the device. We prototyped pose estimation on mid-range hardware in week one, because if it could not hit frame rate on a three-year-old Android, the product did not exist.

  • On-device pose estimation, quantised and tuned to hold real-time frame rates on mid-tier phones.
  • A form-analysis layer that turns joint positions into the specific cues a coach would call out.
  • Audio-first feedback, because nobody mid-squat is looking at the screen.
  • An adaptive plan engine that adjusts volume and progression from completed sessions and form quality.
  • One React Native codebase for iOS and Android, with the vision pipeline in native modules.

What shipped

A cross-platform app that coaches through the camera without a single frame of video leaving the phone. Users get live cues, a session summary showing where form drifted, and a plan that changes next week based on what actually happened this week.

Results

The pose pipeline held frame rate on the low-end test devices, which is what made the rest of the product possible. Privacy stopped being a caveat and became a selling point.

On-device
No video leaves the phone
2
Platforms, one codebase
Real-time
Form cues mid-rep
Adaptive
Plans rebuilt weekly

Working together

The founders were in every Friday demo, on their own phones, doing the exercises. That feedback loop caught things no test suite would have — cues that fired too late, a voice that talked over the user's music. See our four-step process for how a build like this is run.

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